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Tuesday, May 11, 2004


Al Gore's TV problem
As you may have heard, Al Gore has bought a cable TV channel and intends to become the Rupert Murdoch (okay, maybe not Murdoch) of people in the 18-34 year-old demographic.

But SFGate's Tim Brandon has some pointed advice for Al, starting with the caution that getting elected is easier than doing TV.

With reporting on your goals for cable content sketchy and dreamy at best, it has also been said you're looking for people 18-to-34, which is a nice little concession that you might not get the twentysomethings but could rally at the 11th hour and snag the early thirtysomethings, who are, perhaps but not proof-positive, a little wiser, a little more curious about the world. If this is true, then, just to add to the thing about the 18-to-34 demographic, there's this: Great. Welcome aboard. Everybody wants the 18-to-34 demographic. Write that down -- everybody.
A funny piece but packed with warnings for Al or anyone else who thinks that commercially-viable TV is not too tough to do. Hat tip: AlphPatriot.

by Donald Sensing, 5/11/2004 09:01:18 PM. Permalink |  




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