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Thursday, July 03, 2003


Marines v. Army - recruiting
This week my eldest son, Stephen, my wife and I talked for two hours with two Marine recruiters. We had already talked with the Army recruiter. There is no question which made the deepest impression on Steve - and on us. As my wife said after the Marine recruiters had left, "If I wasn't forty-five, I'd join the Marines myself!"

There is an old cliche about salesmanship, "Don't sell the steak, sell the sizzle."

The Army recruiter talked about steak, and the Marines talked about sizzle. The Army talked about money - enlistment bonuses, GI Bill, College Fund, pay and allowances. The Marines talked about character, devotion, commitment, service, achievement. After almost two weeks, the Army recruiter has not phoned as a follow up. The Marines scheduled the time for a follow up before they left.

Steve hasn't made up his mind yet, but it's pretty clear who is ahead, way ahead.

One anomaly. Every prospective enlistee takes a battery of tests called the ASVAB, Armed Services Standard Vocational Aptitude Battery. It is scored in percentiles, with 99 being the highest. The Army recruiter told me that his enlistees average about 67, the Marines told me their enlistees average in the high forties. That doesn't click.

Steve's score was 99. The Marine recruiters told us they had never seen a 99 before.

Please, no profanity in the comments; I just delete comments that use it.

by Donald Sensing, 7/3/2003 08:23:12 AM. Permalink |  




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